Our Story

Michelle and Liana, Agency Aspect founders

We met while leading design teams at The North Face®. Michelle led women’s outerwear design, where she drove innovation in materials, fit and color, and championed the merging of performance and style. Liana thrived in equipment where she designed popular backpacks, bags and accessories, and specialized in women’s fit and ergonomics. We bonded over our shared passion for designing beautiful technical products for women.

We started Agency Aspect™ to pursue our vision for women’s equipment and apparel that fosters freedom and movement in every aspect of our lives. We’ve spent the past two years designing and refining our first collection. We are excited to bring it to you!