Our Mission

Agency Aspect is proudly women owned and operated.

Our owner and CEO Liana Delucca Johnson, one of the original founders, has over 20 years experience creating hundreds of products for companies such as The North Face®, CamelBak®, and Cole Haan®. Utilizing her strong background, she designs products blending her unique knowledge of technical performance, ergonomics, science, advanced materials, and fashion.

Agency Aspect™ was created in 2018 following a successful Kickstarter campaign launching our first line of accessories: a Hybrid Messenger and Crossbody bag.  First we focused on creating bags exclusively designed for women, because we saw a lack of products with this edgy aesthetic, fit, and performance. We have since learned, after several years in operation, selling and distributing our bags globally, that many others love carrying our products and we wish to open up our brand to all humans.  Future plans for the company include launching more bag colors and styles.

Our mission is for our products to create freedom of movement, beauty, and confidence to every aspect of your life. 

Join the mailing list and follow @agencyaspect to stay tuned for the latest news and product drops!


Liana Delucca Johnson with Hybrid Crossbody Bag